The second annual Northwest Tune-Up hosted 5,600 ticket holders, and a total 10,000 people over the 3-day event between the paid and free areas of this years festival. Attendees came from around the world, some as far away as Japan, Australia, Hong Kong, Italy and Costa Rica. Overall, we received an amazing response and level of support for the 2023 event due to the numerous improvements our team made between years one and two. Overall, our ticket sale revenue grew by 32% with the addition of new ticket types for a variety of participation levels.
We built on our all-star staff from 2022, totaling 29 team members in 2023 helping guide the festivities, safety and operations of the weekend. We hosted 24 performers and musicians, worked alongside 58 brands at the Waterfront festival grounds, saw over 2,000 riders and racers take to the trails around Bellingham and offered beers from 29 of the regions best breweries and cideries. This unique community festival welcomed attendees from as far as New Zealand, Germany and Mexico.
Digital Community:
Past and present:
Brandan Watts was 22 when he started Freehub Magazine, a beautiful, independent print magazine centered around the creative and human perspective on mountain bikes. Eric Brown is a straight up ball of positive energy and began working as the executive director 10 years ago for the Whatcom Mountain Bike Coalition. Both are visionaries and have dedicated themselves to fostering community through mountain bikes. We are so lucky to help with their goals and learn from them.
Eric Brown / Mayor of Mountain Bike Town U.S.A
Brandon Watts / MTB Muli-Medium/Media Promoter
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